4ps of Lifebuoy - 1615 Words

Product: Variants Bar Soap: The classic red bar of Lifebuoy soap and its distinctive phenol smell has been synonymous with cleanliness. Body Wash: Lifebuoy Body Wash provides deep cleansing of pores, protecting against the three root causes of skin health problems – clogged pores, over-drying, and infection-causing germs. Lifebuoy ActiFresh variant which envelopes you in its fresh fragrance for up to 12 hours after a bath, protecting you from odor causing germs and helping you keep your active lifestyle intact. Hand Wash: Lifebuoy Hand Soaps offer hospital-strength germ protection, with a unique formulation that generates a rich lather. Lifebuoy Actifresh Hand Wash-Working in the kitchen, odor from food items tends to persist on†¦show more content†¦{text:bookmark-start} {text:bookmark-end} â€Å"Project Shakti† has used some innovative distribution methods. Hindustan Lever Ltd (HLL), Unilever’s operating company in India, selected entrepreneurial women from hard-to-reach villages, unreached by traditional distributors and dealers and trained them to become distributors, providing education, advice and access to products. In 2005, it reached 100,000 villages through 25,000 such entrepreneurs, reaching who visited about 1,000,000 homes a month. The selected women had to invest 40 Euro to get a loan of 160 Euro with which to buy Hindustan Lever hygiene products. It doubled their income to around one Euro per day. Advertising In India, we do have the example of what was initially a macho brand - Lifebuoy - being repositioned with great success. Lifebuoy initially had advertisements which featured men playing outdoor games such as football. It was positioned as an effective anti-bacterial soap. The recent campaign which featured a little Gandhi is a dramatic shift from its earlier image. Now it addresses the needs of children as well as the family. The advertising gave a twist to thegerm-free image by saying â€Å"live without fear. L ifebuoy is a clear example of how positioning statements can remain mere words unless it is aided by creativity as lifebuoy has been by its new formulation and attractive packaging. A survey conducted by HUL showedShow MoreRelatedColgate Palmolive: Marketing Strategies and Programs5256 Words   |  22 PagesCompetitors | Toothpaste | Darle, Sensodyne, Safi, Fresh amp; White etc. | Toothbrush | Oral B, Systema etc. | Mouthwash | Listerine, Oral B etc. | Bar soap | Dettol, Antabax, Lifebuoy, Lux, May, etc. | Shower liquid | Dettol, Antabax, Lifebuoy, Lux, Shokubutsu, etc. | Liquid hand soap | Dettol, Lifebuoy, Shokubutsu, etc. | Fabric softener | Downy, Daia, Comfort etc. | Dish wash | Sunlight, Labour, Kuat Harimau,etc. | Liquid cleanser | Dettol, Kiwi Kleen etc. | e. Current MarketingRead MoreLux Soap Marketing Project2505 Words   |  11 Pagesfinancial ability of consumers. The cluster is divided into five parts starting from A to E. Unilever targets the urban and sub urban upper middle class and middle class segment of the population, who falls under A to C of SEC. Tactical marketing tools, 4PÂ’s, are extensively used by the company to market LUX. Though LUX is produced in Bangladesh, Unilever Bangladesh maintains the same standard all around the globe. The product is available in six different fragrances under three different sizes. SinceRead MoreRibena5705 Words   |  23 PagesUnilever‟s „Malaysian Favourites‟ campaign held at all Tesco stores nationwide which began on 29 July and ended on 26 August 2009. 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Or Comfort, which has been ranked the number 1 fabric conditioner in Vietnam with more than 55% of market share since 1999, lets people â€Å"Do the little extra thing for the one you love†. Or Lifebuoy, a market leader in every Asian market where it is sold, has made its goal clear is to provide affordable and accessible hygiene and health solutions for every person. Besides working on its production to provide the best for people, Unilever Vietnam